case study
Hirundo
How we helped Hirundo transform their image and create trust with enterprise clients.
Watch the video (for Hebrew speakers):
Fact sheet
Hirundo at the time
Early 2024
Last funding round
Large pre-seed
Product domain
AI
Team size
<10
Old website
See here ↓
before
The starting point
After raising their pre-seed round Hirundo started stepping up their outreach, talking to bigger and bigger prospects. They started to see the old landing page as a blocker. Big companies were hesitant to work with a company that had so little to show for:
“I loved our old website but it was very very basic. Half a page, 2 sentences. There’s a limit to how long you can keep playing the “mystery game”.
Ben Luria
Co-Founder and CEO, Hirundo
They needed to create a better image for themselves, to make it clear that they had something meaningful to offer, that they were trustworthy. They needed an enabler.
during
The challenges
Complex Technology
Hirundo's founders were worried that it would take too long to get anybody to grasp it well enough to explain and market it.
Multiple Use Cases
“Our product has multiple use cases for multiple personas. The messages all had to work together and still be persuasive and clear to each persona”
Time Crunch
During the project Hirundo suddenly got invited to present in an important AI conference. We all wanted to have the site ready by then. The new deadline was tight.
after
The result
“When we got to the conference we were so proud of the site that we put it up on the huge monitor behind us. It was the crown jewel of our booth.”
Ben Luria
Get a website that builds trust and closes deals
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