The 4 lessons from Claim's landing page:

1. Brevity - Your hero value proposition should be short, enticing and speak to your target audience

2. Instant-Context - Your hero section graphics should give instant-context. Show the customer what your product does and who it's for

3. Content Amount - You don't need every detail on your landing page. Just enough to make the customer click.

4. Spacing - Space out your sections to give each one the respect and attention it deserves.